Matcha products are derived from the powder of Tencha leaves. Tea farmers grow Tencha leaves through a process called shading cultivation. Tencha and Gyokuro go under this cultivation process to preserve the amino acids and caffeine in the leaves. Further, this shading cultivation process increases chlorophyll, giving you a bright dark green color. In addition, it prevents the theanine from converting to catechin. Like Gyokuro, it has a rich in umami, sweet, and less bitter, astringent taste. Matcha products are used in various sweets and cooking. At SONO ORGANIC, our tea producers deliver the freshest Matcha from their production sites to you. Powdered teas, including Matcha, change their color and flavor as time goes one. Once you purchase the tea, please store in a refrigerator. And once you open the tea, please consume within 2 weeks.